Arrakis Targets started in typical Aussie fashion—three mates, smoko break at work, and the mutual desire to shoot at something more interesting than beer boxes with printed targets slapped on with packing tape. One was a marketing guy, the other one a drafting guy, and the third guy had all the fancy gear to manufacture cool stuff. All three liked to shoot and were early into there 22LR addiction with the NRL22 series.

After a few beers and sparkling waters they had a lightbulb moment: Why not create their own targets and help grow shooting in Australia? These guys figured they could build something that would give shooters more exciting challenges than just hitting a paper bullseye.

So, they combined their talents and created Arrakis Targets—innovative, fun, and designed to take a hammering. Their mission? To not only provide the coolest targets around but also to help grow the shooting community in Australia. With their quirky designs and a passion for seeing the sport grow, Arrakis Targets quickly became the go-to for shooters looking to level up their game—one shot at a time.